Kendra Aronson is a food stylist, cookbook author, and food photographer based in San Luis Obispo, California.

 
 

kendra is currently seeking new OPPORTUNITIES and projects:

  • On set food stylist  collaborating with advertising/marketing teams and production houses

  • Editorial content food stylist for blogs, websites, magazines, social media, and cookbooks

  • assisting lead food stylists and lead drink stylists as a food styling assistant


CONTACT

hello@kendraaronson.com
(760) 390-9863

 

Food Styling

Food Styling + Food Photography + Art Direction

KENDRA ARONSON CREATIVE STUDIO

Notable client collaborations include: brand overhaul of Julia's Juices (August 2018), commissioned art piece for Jamba Juice (November 2017), recipe development and imagery to promote the new P.F. Candle Co. grapefruit scent (July 2017).

Food Stylist (Lead)

JULY 2017-present

Lead Food Stylist responsible for executing social campaigns for San Luis Obispo-based marketing agency Publicis Sapient (Sapient Razorfish) and Central Coast-based video producer Windsong Productions clientele: Café Bustelo, Crisco, Folgers, Grey Goose, Holland America Line, Jif, Land O’Lakes, Sahale Snacks, Santa Cruz Organics, Smucker’s, Pillsbury, truRoots, R.W. Knudsen Family.


Food Styling Assistant

OCTOBER 2019

Assisted UK-based food stylist Oliver Blackburn on a Los Angeles-based, Grey Goose print campaign produced by Joy Asbury Productions.

AUGUST 2019

Assisted New York-based food stylist Susan Spungen on a San Francisco-based, Thanksgiving Walmart print campaign produced by Code Creative Services.

april 2018

Assisted New York-based food stylist Victoria Granof on a Los Angeles-based, nationwide outdoor Coca Cola campaign produced by Joy Asbury Productions.
 

Food Styling Workshop Teacher

May 2018

Cook, Style, Shoot” — a collaborative cooking, food styling, and food photography workshop with Farmbelly @ Santa Barbara Wine Therapy · Santa Barbara

JUNE 2017

Monday Funday” — a collaborative hand lettering, food styling, food photography, floral arranging, portrait photography, cocktail crafting workshop @ The Station · San Luis Obispo

march 2017

Food Photography & Styling Workshop @ The Station · San Luis Obispo

Cookbook Food Stylist

PUBLISHED DECEMBER 2015

The San Luis Obispo Farmers' Market Cookbook


Cookbooks!

Cookbook Author

PUBLISHED december 2015

The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes & Short Stories from the Central Coast of California features 196 pages of 60 seasonal recipes and 40 short stories. The recipes are organized by seasons (15 recipes per season) and are sub-divided into five categories: breakfast, light bites, lunch, dinner, and dessert (3 recipes per category). The latter part of the cookbook features short stories, interviews, and profiles of farmers, food artisans, and farm-to-table chefs. In the spirit of a creating a collaborative community-driven cookbook, the majority of the recipes have been provided by the food growers and crafters themselves to showcase the true taste of the Central Coast of California. 13,000+ copies sold to date—available for purchase online, 100+ retailers, and at all California locations of Barnes & Noble.


IACP Cookbook Judge

december 2017–JANUARY 2018

Responsible for reading, recipe testing, and rigorously evaluating 54 titles from first-time cookbook authors for the 2018 IACP Julia Child First Book Category


Food Writing

Annual IACP Conference Panelist

May 2019

“Self-Publishing Your Next Cookbook: Exploring the Opportunities and Obstacles” panelist with co-panelists Jennifer Clair, Kathy Strahs, and Celia Sack (Santa Fe, NM)


Food Writer

november 2014–SEPTEMBER 2018

Food52
Edible San Luis Obispo
The Everygirl
The San Luis Obispo Farmers' Market Cookbook


Self-Publishing Workshop Teacher

September 2016

3 week self-publishing course hosted by the San Luis Obispo Library


Central Coast Writers Conference Speaker

September 2016

  • “Self-Publishing a Cookbook from Scratch” workshop teacher

  • “How to Launch a Pre-Order Campaign on Kickstarter” workshop teacher

  • “Self-Publishing Panel” panelist


Drink Blogger (The Big Drink SF)

October 2012 - january 2013

A self-imposed 100-day project of drinking (and documenting) my way through 7x7’s (San Francisco magazine) 2012 list of “The Big Drink: 50 Cocktails to Try Before You Die.”


Food Blogger (The Big Eat SF)

September 2012 - february 2013

A self-imposed 100-day project of eating (and documenting) my way through 7x7’s (San Francisco magazine) 2012 list of “The Big Eat: 100 Things to Eat Before You Die.”


Food Photography

Food Photographer

January 2014-current

7x7 San Francisco Bay Area Magazine
California Bountiful Magazine
Edible San Luis Obispo Magazine

Ember Restaurant
Flour House SLO
Julia's Juices
P.F. Candle Co.
Rinconada Dairy

Rutiz Farms
School Nutrition Magazine
SLO Provisions
The Everygirl
The Hatch Rotisserie & Bar
The SLO Farmers' Market Cookbook
Thomas Hill Organics
Wine Enthusiast Magazine


Food Photography Exhibits

August 2015–August 2017

Participated in Arts Obispo's “Art After Dark” program with a food photography show rotating across 12 galleries and exhibit spaces over a 2-year span


Food Photography Workshop Teacher

April 2016

Food Photography Workshop @ The Station · San Luis Obispo (April 2016)


Professional Development

Conferences


panelist

IACP Conference · Santa Fe (May 2019)
Central Coast Writers Conference · San Luis Obispo (September 2016)

attendee

IBPA Conference · Redondo Beach (April 2020)
IACP Conference · Pittsburgh (March 2020)
Central Coast Writers Conference · San Luis Obispo (September 2019)
IBPA Conference · Chicago (April 2019)
IACP Conference · New York (February 2018)
IBPA Conference · Chicago (April 2019)
Food Book Fair · Los Angeles (April 2018)
IACP Conference · New York (February 2018)
Cherry Bombe Jubilee · San Francisco (October 2017)
Food Book Fair · New York (May 2017)
Edible Santa Barbara Conference · Los Alamos (February 2016)


Memberships

IACP (International Association of Culinary Professionals)
IBPA (Independent Book Publishers Association)
San Luis Obispo Chamber of Commerce


Formal Education

M.A.

TESOL: Teaching English to Speakers of Other Languages

San Francisco State University (2010–2012)


B.A.

Modern Languages and Literature; Minor, Linguistics

California Polytechnic State University San Luis Obispo (2005–2009)


FOH Experience

Bartender

Granada Hotel & Bistro · San Luis Obispo (May–September 2013)


cheesemonger

Mission Cheese · San Francisco (April 2011–April 2013)


server

Mama's Meatball · San Luis Obispo (February 2008–March 2009)


busser

Mille Fleurs · Rancho Santa Fe (Summer 2007)


hostess

Tony's Jacal · Solana Beach (Summer 1999, Summer 2000, Summer 2001)


Technical Skills

Photoshop · InDesign · Squarespace · Kickstarter


Characteristics 

  • Self-motivated (working independently)

  • Highly collaborative (working in teams)

  • Optimistic and jovial

  • Organized and nimble

  • Effective and efficient problem solver


References

“I love the way Kendra has celebrated the farmers and the beautiful organic food they grow for us. She connects their work to the kitchen and to our taste buds in a pure and simple way—plus the photos are gorgeous.”
— Alice Waters (cookbook endorsement!)

Select Press


TL;DR

 

Kendra Aronson is a food stylist, cookbook author, and food photographer based in San Luis Obispo on the Central Coast of California. Available for food styling and food photography in Santa Barbara, Los Angeles, San Francisco + Bay Area. Kendra Aronson Creative Studio specializes in content creation for the culinary industry: food styling, food photography, cookbook production, and food writing. Kendra Aronson is the author and self-publisher of The San Luis Obispo Farmers' Market Cookbook: Simple Seasonal Recipes and Short Stories from the Central Coast of California.